The Relationship Between Brand Name and Sales in the Ghanaian Textile Industry

The general objective of the study was to examine the relationship between brand name and sales in the Ghanaian textile industry using GTP as a case study. Specifically, the study sought;

1. To assess whether the patronage of GTP is due to its brand name.
2. To find out the brand values of GTP.
3. To investigate the relationship between brand awareness of GTP and the patronage of GTP.

The study adopted a descriptive survey design. The study was purely quantitative in nature. Quantitative studies usually include closed-ended responses such as found on question­naires or psychological instruments. The population of the study comprised all employees of GTP in the Greater Accra Region. A purposive sampling technique was employed to select the respondents. A questionnaire was chosen as the data collection instrument. Statistical Package for Social Sciences (SPSS.v.22) was used in the processing of primary data gathered.